Social Media Strategist

Job description

Gravweb Solution is looking for Social Media Strategist ( Paid ) to join our dynamic team and embark on a rewarding career journey
As a social media strategist, your role is to develop and execute strategies to effectively promote and enhance the online presence of a brand or organization across various social media platforms
You are responsible for creating engaging content, managing social media campaigns, analyzing data, and driving audience growth and engagement
Here are the key responsibilities and tasks typically associated with being a social media strategist:Strategy Development: You develop social media strategies aligned with the brand’s goals and target audience
This involves researching and understanding the target market, identifying key platforms, defining content themes and messaging, and setting goals and KPIs
Content Creation: You create compelling and relevant content for social media platforms, including text, images, videos, and graphics
This content should be tailored to each platform and optimized to engage the target audience and drive desired actions
Community Management: You manage the brand’s social media communities by monitoring comments, messages, and interactions
You engage with followers, respond to inquiries and feedback, and foster a positive and authentic brand image
Social Media Advertising: You develop and implement paid advertising campaigns on social media platforms to reach a wider audience, increase brand awareness, and drive conversions
This involves setting budgets, targeting specific demographics, and monitoring campaign performance
Analytics and Reporting: You analyze social media data and metrics to evaluate the effectiveness of campaigns and content
You track key performance indicators, such as reach, engagement, click-through rates, and conversions, and provide regular reports and insights to the stakeholders

Role: Social Media Marketing
Industry Type: Advertising & Marketing
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
UG: Any Graduate
PG: Any Postgraduate
Key Skills: Social media

Job Category: Digital Marketing
Job Type: Full Time
Job Location: Kolkata

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